Mazda's talks the joy of driving
Mazda's new spot from Mestiza is a Japanese story made in Mexico.
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Mazda’s latest commercial, produced by Mestiza, and co-directed by Gonzalo Oliveró and Santiago Vera, was born from a challenge as ambitious as it was exciting: to recreate in Mexico a Japanese universe that changes through the years.
The story takes us through different periods in the life of Mazda’s founder in Japan: where he grew up, the decisions he made, and the imprints time and his father left on him.
Vera and Oliveró follow the character through the years, driving through all departments toward the same vision: each stage feels different, while the story unfolds cohesively and emotionally.
Production design, casting, wardrobe, cinematography, and visual effects meet in each scene to support the characters’ transformation. Each era needed its own identity while still feeling part of the same life.
Credits
View on-
- Production Company Mestiza/Mexico City
- Director Santiago Vera
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Credits
View on- Production Company Mestiza/Mexico City
- Director Santiago Vera
- Post Production ELIIA
- VFX ReCH Company
- Color Atomica
- Creative Lead Jonathan Vera
- Creative Giovanni Lopez
- Creative Citalli Rodriguez
- Director Gonzalo Olivero
- Executive Producer Pedro Gonzalez
- Line Producer Hector Espinosa
- Art Director Mariana Davila
- Art Director Ines Barragan
- DP Macgregor
- Editor Daniel Balleza
- Sound Designer Emanuel Romero
- Composer Edy Lan
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Credits
powered by- Production Company Mestiza/Mexico City
- Director Santiago Vera
- Post Production ELIIA
- VFX ReCH Company
- Color Atomica
- Creative Lead Jonathan Vera
- Creative Giovanni Lopez
- Creative Citalli Rodriguez
- Director Gonzalo Olivero
- Executive Producer Pedro Gonzalez
- Line Producer Hector Espinosa
- Art Director Mariana Davila
- Art Director Ines Barragan
- DP Macgregor
- Editor Daniel Balleza
- Sound Designer Emanuel Romero
- Composer Edy Lan
The cinematography follows that vision from a narrative and intimate perspective. The lighting, composition, and camera movements transform with the story, always seeking to reflect the characters’ emotional state.
As a note, some of the cars that featured in the film no longer exist, like the white car we see at the start. The auto repair shop with the wax car was built entirely with VFX. Mount Fuji, some buildings, and the changes in the sky complete the landscapes, bringing us closer to Japan in each chapter of the story.
Every visual detail was carefully thought out to feel seamless, preserving the illusion and keeping the focus on what matters: following the character through his journey.
The result is a collaborative production in the most profound sense. A story brought to life because of the talent, precision, and sensitivity of a team working towards a shared vision.
