Plymouth Rock helps to Keep Calm and Rock On

After launching its Keep Calm and Rock On platform in 2025 with a singing turkey and talking tree, Plymouth Rock Assurance is back with the encore you’ve been waiting for: a duet with a bear and an owl that’s beefing with your neighbour. 

This continuation of Plymouth Rock’s platform, created by Creative AOR McKinney, reinforces its positioning as the regional insurance provider that knows the Northeast’s unique brand of chaos better than anyone else, the local advantage.

The new additions to the Keep Calm and Rock On campaign have levelled up since the initial work launched: For the first time, an original jingle is performed by the characters on screen, becoming part of the story instead of just a tag at the end, and this is extended with a version for the brand’s Boston sports sponsorships. 

The animal characters were shot with practical effects rather than rendered with CGI on screen, including a seven-foot animatronic bear. And if we’re honest, this is the first time that the creators at McKinney have ever shot a bear in a hot tub.

But just like before, nobody panics when they get dive bombed by an owl or a bear breaks into their car, because Plymouth Rock is on their side.