McDonald's makes an office delivery

While delivery is usually associated with home, one reality has long been overlooked: over 30% of lunches are eaten at work. Yet, no major player in the category has truly addressed this behaviour.

With the help of TBWA/Paris, fast food chain McDonald’s decided to tackle the subject – like a good colleague would with a tool every office worker knows by heart: the office printer/scanner.

The idea was simple: place McDonald’s products directly onto the photocopier glass, scan them, and send them straight from the scanner to the inboxes of more than 235 000 workers. The result: McDonald’s visuals in their most office-compatible version yet.

Conceived as a light, fast and highly contextual campaign, the activation allowed the brand to enter office spaces with the right tone, simple craft, and an execution perfectly aligned with its subject matter.