Renault launches Sunroof
In collaboration with Publicis Conseil, the vehicle brand unveils its new campaign based on the concept that humans are not meant to live cooped up indoors.
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Agency Publicis Conseil and Phantasm director Philippe Tempelman have created this new spot, titled Sunroof, marking the launch of the Plein Sud versions of the Renault 4 E-Tech electric, equipped with the canvas electric sunroof.
Based on the premise that humans are not meant to live cooped up indoors, the film captures the moment when architecture recedes to make way for the sky.
It follows a ballet dancer's intense effort in training and an executive's weariness in an office building. Two closed worlds shattering when the ceilings open, mimicking the Renault 4 E-Tech electric Plein Sud sunroof opening.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Phantasm
- Director Philippe Tempelman
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Phantasm
- Director Philippe Tempelman
- Music Synchronization Start-Rec
- Composer Max Richter
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Phantasm
- Director Philippe Tempelman
- Music Synchronization Start-Rec
- Composer Max Richter
