Monte Nido puts eating disorders in plain sight
In a subtle yet impactful spot, the American eating disorder treatment provider shines a light on the secretive habits of those who suffer in silence.
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Object & Animal/USA
- Director Haya Waseem
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Object & Animal/USA
- Director Haya Waseem
- Executive Producer Justin Benoliel
- Executive Producer Emi Stewart
- Head of Production Rob Day
- Editing Cabin Editing Company
- Executive Post Producer Hope Duhaime
- Head of Post Production Lisa Barnable
- Post Producer Linden Carty
- Editor Dylan Edwards
- Color Royal Muster
- Colorist Gregory Reese
- Music HiFi Project
- Executive Music Producer/Partner Jack Bradley
- Music Creative Director Chris Heidman
- Composer Max Kahle
- Senior Audio Engineer Jesse Marks
- Production Services Animals/Canada
- Production Services Bidding Producer Liam Benstead
- Chief Creative Officer Sean McBride
- Associate Creative Director Diana Friedman
- Copywriter Aubrey Estes
- HP Paul Shannon
- Producer Kara Canole
- DP Christopher Lew
- Assistant Editor Dani Roth
- Production Services Producer Dan Montgomery / Producer
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Object & Animal/USA
- Director Haya Waseem
- Executive Producer Justin Benoliel
- Executive Producer Emi Stewart
- Head of Production Rob Day
- Editing Cabin Editing Company
- Executive Post Producer Hope Duhaime
- Head of Post Production Lisa Barnable
- Post Producer Linden Carty
- Editor Dylan Edwards
- Color Royal Muster
- Colorist Gregory Reese
- Music HiFi Project
- Executive Music Producer/Partner Jack Bradley
- Music Creative Director Chris Heidman
- Composer Max Kahle
- Senior Audio Engineer Jesse Marks
- Production Services Animals/Canada
- Production Services Bidding Producer Liam Benstead
- Chief Creative Officer Sean McBride
- Associate Creative Director Diana Friedman
- Copywriter Aubrey Estes
- HP Paul Shannon
- Producer Kara Canole
- DP Christopher Lew
- Assistant Editor Dani Roth
- Production Services Producer Dan Montgomery / Producer
Monte Nido, one of the largest eating disorder treatment providers in America, has partnered with Arnold Worldwide to launch this powerful campaign highlighting the hidden behaviours of those with eating disorders.
At the heart of the initiative is the hero film, Hidden, which was sensitively directed by Haya Waseem through Object & Animal. From concealing their bodies to hiding food wrappers, it follows a series of characters who keep their disordered behaviours a secret from those around them.
The aim of the campaign is to help people feel seen and inspire them to seek help from an organisation that truly understands them.
