Morgan & Morgan launch new US campaign

Morgan & Morgan’s latest national campaigns bring cinematic craft and spirited comedy to a category rarely known for either.

The firm is rolling out new installments of its national campaigns, You Wouldn’t and Power Move. One plays in the world of social logic and everyday misfires. The other leans into unapologetic confidence. Together, they make a simple point: when the stakes are high, you don’t gamble.

The newest You Wouldn’t spot, titled Laid Off, opens inside a corporate office where an employee is called in to see his boss and instead is met by a full-blown barbershop quartet. The singers harmonise their way through the worst news of his career. It’s awkward. It’s unnecessary. It’s exactly the kind of thing you wouldn’t do.

“I’ve never been afraid to break the mould or crack a smile with our ads,” said Morgan & Morgan founder John Morgan. “Humor is a hallmark of our brand, but results are our legacy. Our newest campaign bridges that gap, striking a balance between creativity and delivering an important message: when it matters most, you want the firm that has the resources to win against corporate defendants.”

The You Wouldn’t campaign previously spotlighted social self-sabotage including hiring your ex to officiate your wedding. Meanwhile, Power Move launched with a crime-drama inspired interrogation spot starring an owl as the enforcer of smart decisions.

The next installment brings the message even closer to home. In the new Power Move family spot, two parents head out for date night, leaving their kids with grandma. Wanting extra backup, grandma calls in WWE superstar Liv Morgan. Because sometimes support isn’t optional it’s a power move.

In a subtle but meaningful detail, the commercial features the real Morgan family including Matt and Kassidy Morgan, along with real-life grandmother Ultima Morgan. As a family business, the casting choice is authentic.

“The ambition was simple: make it unforgettable,” said Carlos Wigle, Chief Creative Officer at Morgan & Morgan. “There was a time when campaigns didn’t just run, they lived in culture. You could quote them. We’ve always admired the greats who treated comedy like a craft and memorability like a responsibility. ‘You Wouldn’t’ and ‘Power Move’ are built on one clear idea executed as hard as we can push it. It’s an homage to that era and hopefully a reminder that comedy, when done with conviction, cuts through more than anything.”

Created by Morgan & Morgan’s in-house agency the campaigns will run nationally across broadcast, digital, audio, and out-of-home throughout 2026.