Mura Masa doesn't skip a beat
Double-dutch rope jumping group Showdem Movement Foundation show off their skills in an energising promo for the electronic music artist’s new track, JUMP.
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Credits
powered by
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- Production Company Anonymous Content/London
- Director The Reids
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Credits
powered by
- Production Company Anonymous Content/London
- Director The Reids
- Post Production Happy Place
- Producer The Reids
- DP The Reids
- Editor The Reids
- Colorist Tom Bolles
Credits
powered by
- Production Company Anonymous Content/London
- Director The Reids
- Post Production Happy Place
- Producer The Reids
- DP The Reids
- Editor The Reids
- Colorist Tom Bolles
Directing duo The Reids have teamed up with electronic music artist Mura Masa to launch this spirited music video through Anonymous Content for his new track, JUMP.
The four-minute film captures the madcap skills of Showdem Movement Foundation, a New York based organisation that meets regularly in the city to practice double-Dutch skipping and spread joy through physical activity.
Although a simple concept, The Reids' vibrant, observational direction - paired with a punchy edit - brings the group’s infectious good vibes to life and perfectly encapsulates the track’s upbeat and summery sound.
