National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
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Credits
View on- Agency Fold7/London
- Production Company All Of Us Here
- Director Ewan Jones Morris
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Credits
View on- Agency Fold7/London
- Production Company All Of Us Here
- Director Ewan Jones Morris
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Executive Creative Director Dave Billing
- Design Director Alex Gill
- Senior Designer Sam Turner-Cox
- Creative Director Kieron Roe
- Creative Director Dom Moira
- Producer Michelle Hickey
- Executive Producer Isabella Parish
- Producer Jason Oakley
- VFX Artist James Littlemore
- Colorist Danyal Kadir
- Composer/Sound Designer Jon Clarke
- Music Anna Meredith
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fold7/London
- Production Company All Of Us Here
- Director Ewan Jones Morris
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Executive Creative Director Dave Billing
- Design Director Alex Gill
- Senior Designer Sam Turner-Cox
- Creative Director Kieron Roe
- Creative Director Dom Moira
- Producer Michelle Hickey
- Executive Producer Isabella Parish
- Producer Jason Oakley
- VFX Artist James Littlemore
- Colorist Danyal Kadir
- Composer/Sound Designer Jon Clarke
- Music Anna Meredith
With the help of agency Fold7, the National Literacy Trust – a British charity empowering people with reading, writing and speaking skills – has launched this fun, mixed-media campaign titled Go All In.
At the heart of the initiative is a colourful hero film, directed by Ewan Jones Morris through All Of Us Here, which layers live action with traditional, illustrative animation techniques to reposition reading from a perceived chore to a gateway that brings our existing interests to life.
Dave Billing, Executive Creative Director at Fold7, said: “With this work, we wanted to show that reading is the ultimate plugin to your passions. Our stop motion, collage aesthetic in the ad isn’t just there to look pretty - it’s making an important point. Which is to demonstrate that books are just one of the many ways people can connect with reading.”
