Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
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Credits
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- Production Company DIVISION/London
- Director Marius Gonzalez
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Credits
View on- Production Company DIVISION/London
- Director Marius Gonzalez
- Ad Agency RASSVET
- Post Production Paume
- Sound Design Kitchenette
- Head of Production Jade Bodereau
- Creative Director Jean Betous
- Creative Director Tolya Titaev
- Executive Producer Evan Djenki
- Producer Lida Sahakian
- DP Jake Gabbay
- Editor Alexis Benot
- Executive Producer Alexis Benot
- Executive Producer Tuan Ho
- Post Producer Madeleine Konde
- Post Producer Julie Carvalho
- Colorist Vincent Amor
- Sound Engineer Jean-Philippe Marin
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Credits
powered by- Production Company DIVISION/London
- Director Marius Gonzalez
- Ad Agency RASSVET
- Post Production Paume
- Sound Design Kitchenette
- Head of Production Jade Bodereau
- Creative Director Jean Betous
- Creative Director Tolya Titaev
- Executive Producer Evan Djenki
- Producer Lida Sahakian
- DP Jake Gabbay
- Editor Alexis Benot
- Executive Producer Alexis Benot
- Executive Producer Tuan Ho
- Post Producer Madeleine Konde
- Post Producer Julie Carvalho
- Colorist Vincent Amor
- Sound Engineer Jean-Philippe Marin
A creative collaboration between skateboard brand Rassvet and sportswear brand Nike, this captivating campaign, titled Every Dawn Counts explores creativity, rhythm and self-expression through three different mediums.
Directed by Marius Gonzalez and produced by DIVISION, the film blends raw, cinematic footage in both monochrome and tinted colour, capturing the movement, frustrations and perseverance of a drummer, a skateboarder and a ballet dancer.
Although seemingly very different disciplines, the film draws on the similarities in passion and resilience between them through artful vignettes depicting broken drumsticks, shoes and skateboards, all driven by the pounding pulse of live drumming and a rhythmically crafted edit.
