Nike's at your service
W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
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- Director Kiku Ohe
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Director Kiku Ohe
- Prod Co Rabbit
- Creative Director Zeynep Orbay
- Creative Director Evgeny Primachenko
- Associate Creative Director Christian Baur
- Associate Creative Director Allan Stevenson
- Executive Producer Khalid el Khouani
- HP Cheryl Warbrook
- Account Director Hannah Heidar
- Account Manager Aneesha Ghattaora
- Executive Producer Lucas Jenner
- Executive Producer/Founder Rachel Perry
- Cinematographer Axel Petterson
- DP Gregoire Liere
- Editor Gaia Borretti
- VFX Ricky Weissman
- Colorist Sam Gilling
- Music/Sound Rajsound
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Director Kiku Ohe
- Prod Co Rabbit
- Creative Director Zeynep Orbay
- Creative Director Evgeny Primachenko
- Associate Creative Director Christian Baur
- Associate Creative Director Allan Stevenson
- Executive Producer Khalid el Khouani
- HP Cheryl Warbrook
- Account Director Hannah Heidar
- Account Manager Aneesha Ghattaora
- Executive Producer Lucas Jenner
- Executive Producer/Founder Rachel Perry
- Cinematographer Axel Petterson
- DP Gregoire Liere
- Editor Gaia Borretti
- VFX Ricky Weissman
- Colorist Sam Gilling
- Music/Sound Rajsound
In anticipation of the 2025 Australian Open, Director Kiku Ohe has teamed up with Nike and W+K Amsterdam in a slickly edited film showcasing the 'power like no other' of Aryna Sabalenka's unstoppable serve.
Set to Nancy Sinatra’s cover of Bang Bang (My Baby Shot Me Down) the spot sees the player take centre stage in a room filled with shattered debris – all unfortunate victims of her booming serves and forehands.
The smashed up items are depicted alongside speed readings. Each one refers to a speed Sabalenka's serve has been previously measured at – a neat way of visualising her mighty thwacking power.
