Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
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Credits
View on- Agency Thingy & Thingy/London
- Production Company MindsEye
- Director Mike Upson
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Credits
View on- Agency Thingy & Thingy/London
- Production Company MindsEye
- Director Mike Upson
- Editing Stitch
- Post Production 1920
- Sound Design Harbor Picture Company/UK
- Chief Creative Officer Thais Delcanton
- Chief Creative Officer Darren Simpson
- Producer Izzie Haak
- Producer Chris Upson
- Executive Producer/Founder Hughie Phillips
- Production Designer Macy Trieu Dingle
- DP Spike Morris
- Post Producer Maggie McDermott
- Post Producer Charley Rowland
- Colorist Ollie Banks Thompson
- VFX Supervisor Bradley Cocksedge
- Post Producer Charley Rowland
- Post Producer Phoebe Baltazar
- Sound Designer Tom Keats
- Composer Tom Keats
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Credits
powered by- Agency Thingy & Thingy/London
- Production Company MindsEye
- Director Mike Upson
- Editing Stitch
- Post Production 1920
- Sound Design Harbor Picture Company/UK
- Chief Creative Officer Thais Delcanton
- Chief Creative Officer Darren Simpson
- Producer Izzie Haak
- Producer Chris Upson
- Executive Producer/Founder Hughie Phillips
- Production Designer Macy Trieu Dingle
- DP Spike Morris
- Post Producer Maggie McDermott
- Post Producer Charley Rowland
- Colorist Ollie Banks Thompson
- VFX Supervisor Bradley Cocksedge
- Post Producer Charley Rowland
- Post Producer Phoebe Baltazar
- Sound Designer Tom Keats
- Composer Tom Keats
Created in collaboration with Thingy & Thingy, this wonderfully absurd campaign, titled Tiramisu, for overnight breakfast brand Oat Cult, transports us to 16th-century Italy for a grizzly tale of devotion and sacrifice.
Playfully directed by Mike Upson through MindsEye, the opening black-and-white sequence opens with a young boy discovering an ominous hole in the ground, which has just consumed his pet dog. As he leans in, the mysterious orifice farts a faceful of delicious tiramisu oats at him with a comedic squelch.
Before long, the entire village is sacrificing humans to appease the mysterious hole, in exchange for eruptions of its deliciously gloopy excretions. What begins as a gruesome tale of devotion quickly descends into an increasingly bizarre celebration of oats.
