Omega launches patriotic games for Paris
The watch brand marks its 31st participation as the Official Timekeeper of the Paris Olympic and Paralympic Games 2024 with an impressive AI-powered campaign celebrating the French capital.
Credits
powered by- Agency Trash Adv/Milan
- Production Company Indiana Production
- Director Rich Lee
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Credits
powered by- Agency Trash Adv/Milan
- Production Company Indiana Production
- Director Rich Lee
- Executive Producer Karim Bartoletti
- Senior Producer Silvia Bergamaschi
- Senior Post Producer Alga Pastorelli
- VFX 22DOGS Srl
- Audio Post Effetto Note
- Production Services Full Moon Films
- Production Services Means of Production
- Production Services Vivi-Film
- Production Services Phantasipro Films
- Executive Creative Director Carlo Capella
- Executive Creative Director Marco Linguanti
- Assistant Producer Luca Bettinetti
- DP Christopher Probst
- Editor Marcello Sanna
- Colorist Danilo Vittori
- Executive VFX Producer Antonella Galasai
- VFX Supervisor Massimiliano Pareschi
- VFX Producer Janet Cornacchia
![](https://d17mj1ha1c2g57.cloudfront.net/v1/luRc6PfFKK7qXBa_5ZkndWLbds8/1024x576%23/80/shotsmag/production/clips/5dd30908-4fc6-4c65-bfe7-5a6284157570/1722003216855.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Trash Adv/Milan
- Production Company Indiana Production
- Director Rich Lee
- Executive Producer Karim Bartoletti
- Senior Producer Silvia Bergamaschi
- Senior Post Producer Alga Pastorelli
- VFX 22DOGS Srl
- Audio Post Effetto Note
- Production Services Full Moon Films
- Production Services Means of Production
- Production Services Vivi-Film
- Production Services Phantasipro Films
- Executive Creative Director Carlo Capella
- Executive Creative Director Marco Linguanti
- Assistant Producer Luca Bettinetti
- DP Christopher Probst
- Editor Marcello Sanna
- Colorist Danilo Vittori
- Executive VFX Producer Antonella Galasai
- VFX Supervisor Massimiliano Pareschi
- VFX Producer Janet Cornacchia
In Omega's cool spot for this year’s Olympic Games, the City of Light’s top landmarks are depicted in all their glory as settings for super-sized or mini-me' versions of daredevil sporting heroes.
Mondo Duplantis pole vaults the Sacre Coeur, Gianmarco Tamberi backflips over Arc de Triomphe and Léon Marchand swims the city’s legendary river – it's inSeine really.
Created by Trash/Milan, and directed by Rich Lee through Indiana Production with with CGI and VFX by 22 DOGS, the post production involved cutting-edge generative AI processes to brilliantly transform Paris into a dream playground for the athletes.
Karim Bartoletti, EP at Indiana Production revealed: “During production, we were all aware that we were creating a project never done before, combining different technologies, shot in different continents that had to integrate into the Olympic Paris we were creating. It involved more than 400 people, in 13 days of shooting and three months of post-production, with a total of 10 months of work, across three continents, four countries, and seven languages spoken."
An Olympic achievement!