Omega launches patriotic games for Paris

In Omega's cool spot for this year’s Olympic Games, the City of Light’s top landmarks are depicted in all their glory as settings for super-sized or mini-me' versions of daredevil sporting heroes.

Mondo Duplantis pole vaults the Sacre Coeur, Gianmarco Tamberi backflips over Arc de Triomphe and Léon Marchand swims the city’s legendary river – it's inSeine really. 

Created by Trash/Milan, and directed by Rich Lee through Indiana Production with with CGI and VFX by 22 DOGS, the post production involved cutting-edge generative AI processes to brilliantly transform Paris into a dream playground for the athletes.

Karim Bartoletti, EP at Indiana Production revealed: “During production, we were all aware that we were creating a project never done before, combining different technologies, shot in different continents that had to integrate into the Olympic Paris we were creating. It involved more than 400 people, in 13 days of shooting and three months of post-production, with a total of 10 months of work, across three continents, four countries, and seven languages spoken."

An Olympic achievement!