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Set within a striking futuristic assembly environment, the film reimagines automotive manufacturing as a kinetic visual spectacle.
Rather than depicting a conventional production line, the commercial unfolds across a monumental industrial landscape inspired by gravity-defying mechanical structures, towering ramps, robotic arms and immersive tunnels. The result is a dynamic world where engineering precision meets cinematic imagination.
At the heart of the film, the new Opel Corsa travels through this visionary environment, symbolising innovation, efficiency and forward-thinking mobility. Every element of the production, from the architecture and machinery to the choreography of movement and lighting, was conceived and executed using a fully CGI workflow.
Credits
View on- Agency Marcel/Paris
- Production Company La Pac
- Director Mark Jenkinson
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Credits
View on- Agency Marcel/Paris
- Production Company La Pac
- Director Mark Jenkinson
- VFX Mathematic
- Co-President/Executive Creative Director Gaetan Du Peloux
- Creative Jules Jolly
- Creative Francois Guyomard
- Director of Production (HP) Timothe Rosenberg
- Executive Producer Eric Lipchitz
- Director of Production Franck Servoz
- DP Benjamin Todd
- VFX CEO Guillaume Marien
- VFX Producer Mikaella Zarka
- VFX Supervisor Jehan Bouazza
- VFX Supervisor Martin Trepeau
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Production Company La Pac
- Director Mark Jenkinson
- VFX Mathematic
- Co-President/Executive Creative Director Gaetan Du Peloux
- Creative Jules Jolly
- Creative Francois Guyomard
- Director of Production (HP) Timothe Rosenberg
- Executive Producer Eric Lipchitz
- Director of Production Franck Servoz
- DP Benjamin Todd
- VFX CEO Guillaume Marien
- VFX Producer Mikaella Zarka
- VFX Supervisor Jehan Bouazza
- VFX Supervisor Martin Trepeau
For director Mark Jenkinson, the project marks a significant milestone. Known for his work at the intersection of technology, design and storytelling, this campaign represents his first realization created entirely through CGI production techniques.
"Building an entire world in CG gave us the freedom to create a factory that could never exist in the real world. The challenge was making that fantasy feel believable." said Jenkinson.
With its bold aesthetic and seamless integration environments, Opel's latest Corsa campaign offers a glimpse into the future of automotive storytelling, where technology is not only the subject of innovation, but also the tool that brings it to life.
