Orange’s omnipresent citrus support
The telecoms brand’s droll spot introduces an all-seeing Orange-y entity that’s always there to reassure customers in moments of need.
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Creative Director Julien Colas
- Art Director Kamel Makhloufi
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Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Creative Director Julien Colas
- Art Director Kamel Makhloufi
This quirky campaign created by Publicis Conseil/Paris for Orange plays on the idea of the network’s ever-present reach and support.
The hero film was directed by Réalité, through Big Productions, and features a mildly eccentric but reassuring Orange advisor who magically appears on ice rinks, or pops out of snowmen and packaging boxes to symbolise how during Christmas season mishaps the network has got your back.
The film is set to a section of Mozart's Requiem performed by Orange employees, reinterpreted for the occasion to celebrate the concept “Orange est là” .
