PEMCO launches For the Love of Prevention with Mekanism

PEMCO Mutual Insurance, founded in 1949 and based in the Pacific Northwest, has introduced this new brand platform created in collaboration with agency Mekanism and produced by Gravy Films.

Featuring an original song based on the iconic rock anthem I Love Rock ‘N Roll, the work addresses some of the most common risks people across the Pacific Northwest face at home and on the road. From taking steps to prevent water damage, fender benders and other unexpected problems, For the Love of Prevention demonstrates simple tips and actions people can use in typical situations to prevent common mishaps that can lead to bigger issues.

Pacific Northwest – For the Love of Prevention

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Agency Mekanism/San Francisco
Production Company Gravy Films

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Credits

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Agency Mekanism/San Francisco
Production Company Gravy Films

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PEMCO chose the tune of I Love Rock ‘N Roll to ensure that the facts about preventable incidents, and tips to avoid them, were easy to understand, apply and remember. In addition to the song, PEMCO will continuously refresh the platform and other associated media with different topics and resources, tailored to meet evolving customer needs and ever-changing seasons.

“In the face of increasing uncertainty, cost and risk across many aspects of their lives, customers are actively seeking ways to anticipate and avoid the unexpected,” said Cynthia La Rowe, PEMCO’s Chief Experience Officer. “They’re seeking more choice, more control and more certainty. And they’re seeking more value out of every product, service and business relationship – including insurance. For the Love of Prevention is designed to meet our customers' needs head on, in ways that are practical, impactful and meaningful to them.”