PENNY give the heart another pounding

German discount grocery chain PENNY may have saved consumers plenty of Euros over the past few years, but you know what they've been offering at full-price? Serious Christmas tearjerkers.

Following on from the brands sob-a-thons The Kids, The Rift, and The Wish, Serviceplan Neo is providing us with another heartfelt seasonal special, this time shining a light on the good work of the Förderpenny initiative, which has supported over 300,000 children and young people and 2,400 clubs since its inception in 2015.

Gathering snapshots of a selection of said initiatives, Wonderful World's directors Novemba beautifully capture moments involving a children’s orchestra before rehearsal, a child with cancer and their volunteer caregiver, and a dance class for individuals with Down syndrome. 

Now pass the tissues...