Philippine Airlines wants you to have a dramatic flight
The airline, alongside BBDO Guerrero, turns a simple pre-flight video into a romance-fuelled Filipino 'Safetynovela'.
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Credits
View on- Agency BBDO Guerrero/Makati City
- Production Company Arcade Film Factory
- Director Marius Talampas
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Credits
View on- Agency BBDO Guerrero/Makati City
- Production Company Arcade Film Factory
- Director Marius Talampas
- Chief Creative Officer/Creative Chairman David Guerrero
- Associate Creative Director Macky Sanchez
- Creative Director/Copywriter Jaime Ludena
- Associate Creative Director Irish Bautista
- Art Director Caleb Cosico
- Copywriter Mica Dela Rosa
- Producer Jing Abellera
- Executive Producer Samantha Javalosa
- Executive Producer Paula Collado
- Producer Leslie Tan
- Line Producer Mara Bernaldo
- Producer Harold Orozco
- Producer Nikka Valencia
- DP Dix Buhay
- Editor Alvin Chan
- Editor Neil Mendoza
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Credits
powered by- Agency BBDO Guerrero/Makati City
- Production Company Arcade Film Factory
- Director Marius Talampas
- Chief Creative Officer/Creative Chairman David Guerrero
- Associate Creative Director Macky Sanchez
- Creative Director/Copywriter Jaime Ludena
- Associate Creative Director Irish Bautista
- Art Director Caleb Cosico
- Copywriter Mica Dela Rosa
- Producer Jing Abellera
- Executive Producer Samantha Javalosa
- Executive Producer Paula Collado
- Producer Leslie Tan
- Line Producer Mara Bernaldo
- Producer Harold Orozco
- Producer Nikka Valencia
- DP Dix Buhay
- Editor Alvin Chan
- Editor Neil Mendoza
No one wants any drama when they're heading off on holiday, but that hasn't stopped Philippine Airlines from filling its pre-flight safety video with the stuff.
Following the trend of British Airways, Air New Zealand, Virgin America, et al, the country’s flag carrier, alongside agency partner BBDO Guerrero and director Marius Talampas shooting through Arcade Film Factory, has turned the briefing into a full-on Filipino telenovela, complete with twists, turns and an all-conquering romance.
Picking up a joyful following on social media, and even earning itself a bespoke IMDB page, Care That Comes From The Heart manages to be genuinely entertaining whilst putting across the important info.
