What’s the best music video you’ve seen recently and why?
Gustav Newby: I've not had the chance to watch new vids recently, but one that comes to mind is Slowthai - Toaster. I liked the way that it was used more as a vehicle for Slowthai to talk about his childhood and it just felt sincere and genuine. For similar reasons I also liked Pharrell Williams - Entrepreneur ft.JAY-Z.
Myles McAuliffe: Wiki & NAH - NO WORK, it's really simple and a sick track. It just captures New York very well and by a director I hadn't seen anything from before.
What’s the first music video you remember being impressed by?
GN: I didn’t have Sky or any music channels growing up so when I was a kid I didn’t see too many. The Prodigy - Smack My Bitch Up is definitely one that stands out from that period though. I think I downloaded it on Limewire or Napster or something.
MM: Southside Allstars - Southside Riddim. I couldn’t believe that they went everywhere in South London and I just remember loving it just for that.
And what’s your all-time favourite music video?
MM: The other day I re-watched Kanye West - All Falls Down ft. Syleena Johnson and its a banger, really good concept and so well put together. Particular shout out to the X-Ray visual effects.
What other directors/artists do you look to for inspiration?
GN: I guess my inspiration probably comes more from movies. This year I’ve been watching a lot of Shinya Tsukamato movies. I’ve also been watching quite a few Mike Leigh and Takeshi Kitano movies too. Other than that I get inspired by stuff I see out on the street, whether it’s different characters or architecture or whatever.
MM: I don’t know about inspiration really, I don’t know where that comes from, it’s a huge amalgamation of everything in life.
I think that right now The Safdie Brothers, The Rest, Helmi, Duncan Loudon, Frank Lebon, Eoin Glaister, Joe Bird, Hector Dockrill, Thibaut Grevet, Joe Wilson, Taz Tron Delix, Rollo Jackson are some people that I would look forward to seeing a music video from.
What are you listening to at the moment?
GN: I’ve been listening to all of the Joe Hishaishi scores from Takeshi Kitano movies a lot recently. I’ve been listening to Pa Salieu too. Generally I mostly listen to Rap, Jazz and Grime.
MM: Saigon, I haven’t stopped listening to Warning Shots since it came out.
What’s your favourite bit of tech, whether for professional or personal use?
GN: I’m not super tech to be honest. I’d probably say my PS4 and TV as it’s where I watch all my movies.
MM: Wu-Tang ps1 controller.
What artist(s) would you most like to work with and why?
GN: Probably a toss up between Kendrick Lamar, ScHoolboy Q and Jay Rock. All 3 of them always have amazing videos and put out great music to match. Or Jay-Z or Nas would be amazing, having grown up on them and them being two of the only rappers from that era still consistently putting out good music.
MM: Action Bronson, I just think that it’d just all fall into place and we would make a masterpiece.
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How do you feel the promo industry has changed since you started in it?
GN: I think there’s more stuff being made which has led to some bigger budgets for smaller artists and smaller budgets for slightly bigger artists. Also film costs a lot more to buy now that everyone wants to shoot on it!
MM: I think the introduction of independent labels ran by label services has given smaller artists who are making more interesting music more infrastructure and helps level the playing field for the content and appearance for artists who are signed and aren’t signed.
Where do you see the music video industry being in five years’ time?
GN: Hopefully with more money in it so that people can start getting paid for what they make.
MM: If streaming services start to pay more to artists and then hopefully increase the budgets for the larger artists rather than who has a larger machine behind them. This kind of disparity is always a bit disheartening with smaller artists.
Tell us one thing about yourself that most people won’t know…
MM: My real name is Lord.