Pura's scentsory sensation

Smart fragrance brand Pura has teamed up with SixTwentySix Productions to create this delightfully whimsical campaign titled Transform Your Space with Scent, directed Nolan Goff. 

Seamlessly combining live-action and sublime VFX, the spot aims to captures the essence of scent, making the sensory experience tangible and captivating for viewers. Sound designer Sebastian Fritze’s score enhances the narrative, evolving like an orchestra tuning and building to a transformative crescendo. 

Director Goff shared his creative vision for the ads, explaining: “As we developed the creative, it became clear that Pura’s full personality hadn’t been fully revealed. We asked ourselves, ‘Why should fragrances have all the fun?’ Our answer was to move beyond treating Pura as a mere device. Instead, we showcased its wide-ranging personality, placing a character at the heart of our story who curates her own reality. This allowed us to transport viewers to incredible settings and evoke a range of feelings.”