Quality Meats gets to the core of Americana

If there's one thing America is great at, it's excess. And, in its brilliantly full-on spot for Keystone Light Apple, Quailty Meats has gone to excess on excess.

Embracing its position as a knowingly late-to-market apple beer, The Most American Light Apple Beer in America leans on tropes and clichés to a genuinely hilarious extent, combining the wildness of generative AI visuals with QM's witty copywriting.

“We totally get that we aren’t the first apple beer - guilty,” explains Chris Steele, Sr. Director of Value Brands. “But we knew we could brew a really great tasting apple beer at a great value that consumers would love. We also knew that when you come second to market, you better have a distinct point of view. So, release the eagle and let’s celebrate America’s 250th in a crisp and refreshing way.”