Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
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Credits
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- Production Company Henry
- Director Bleu Desert
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Credits
View on- Production Company Henry
- Director Bleu Desert
- Post Production Archives
- Sound Design ASA Studio
- Executive Producer Alia Mazouz
- Executive Producer Ulysse Ancele
- Creative Director Bleu Desert
- Production Designer Joris Navarro
- Art Director Jean De Font Reaulx
- DP Max Atalia
- Editing Bleu Desert
- Editor Antonin Brones
- Editor Bram Van Dijk
- Post Producer Antonin Brones
- Colorist Come Grannec
- Colorist Maxime Veigneau
- Sound Designer Matthis Geffroy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Henry
- Director Bleu Desert
- Post Production Archives
- Sound Design ASA Studio
- Executive Producer Alia Mazouz
- Executive Producer Ulysse Ancele
- Creative Director Bleu Desert
- Production Designer Joris Navarro
- Art Director Jean De Font Reaulx
- DP Max Atalia
- Editing Bleu Desert
- Editor Antonin Brones
- Editor Bram Van Dijk
- Post Producer Antonin Brones
- Colorist Come Grannec
- Colorist Maxime Veigneau
- Sound Designer Matthis Geffroy
If you listed a cast including Robert De Niro, Robert Downey Jr, Dennis Rodman, Brigitte Bardot, Paris Hilton, Debbie Harry and Arnold Schwarzenegger’s bicep, you’d probably expect some multimillion-dollar blockbuster.
Instead, for Rich The Kid’s new track, Calling My Line, HENRY directing collective Bleu Désert have utilised VHS cameras, AI augmentation and a whole heap of recognisable movie clips to splice together something that sits between a Hollywood montage and a video-store clerk’s fever dream.
Unfolding as a phone conversation between the artist and a chameleon-like switchboard operator, played by Parisian model Khleopatre, the film works as both a fast-moving accompaniment to the Blondie-sampling tune and an entertaining pop-culture quiz for eagle-eyed movie fans.
