RMIT asks what the future?!
the new campaign comes via Dentsu Creative and Revolver director Leilani Croucher.
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With a new global brand campaign created by Dentsu Creative, RMIT is positioning itself as a university that prepares students for the future, amid the social, economic, and environmental challenges facing the world.
The What the future?! campaign demonstrates how the university is tackling some of the most pressing global issues, juxtaposing the anxiety young people are feeling about the state of the world, with the real-world, hands-on education that RMIT provides.
The campaign, which is the first major work commissioned for the university since it appointed Dentsu Creative in 2023, epitomises RMIT’s unique brand DNA and personality, and is refreshingly bold and creative.
Launching RMIT’s evolved brand line, ‘Ready for what’s next’, the campaign highlights how RMIT students are equipped with the skills, knowledge and adaptability to thrive in an uncertain, technology-driven future.
Credits
View on- Agency Dentsu Creative/Sydney
- Production Company Revolver
- Director Leilani Croucher
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Credits
View on- Agency Dentsu Creative/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Music & Audio Post Otis Studios
- Chief Creative Officer Ben Coulson
- Executive Creative Director Sarah McGregor
- Group Creative Director Zac Pritchard
- Creative Director Wassim Kanaan
- Senior Producer Tom Pearce
- Managing Director/Owner Michael Ritchie
- Executive Producer/Partner Pip Smart
- Producer Caroline Kruck
- Production Designer Helen Fitzgerald
- DP Andrew Commis
- Editor Scott Stirling
- Producer Lily Warland
- VFX Scott Stirling
- Colorist Scott Stirling
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Dentsu Creative/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Music & Audio Post Otis Studios
- Chief Creative Officer Ben Coulson
- Executive Creative Director Sarah McGregor
- Group Creative Director Zac Pritchard
- Creative Director Wassim Kanaan
- Senior Producer Tom Pearce
- Managing Director/Owner Michael Ritchie
- Executive Producer/Partner Pip Smart
- Producer Caroline Kruck
- Production Designer Helen Fitzgerald
- DP Andrew Commis
- Editor Scott Stirling
- Producer Lily Warland
- VFX Scott Stirling
- Colorist Scott Stirling
With access to cutting-edge facilities across each of its vibrant campuses in Australia and Vietnam, RMIT is a dualsector university that provides learning pathways, innovative learning models, and real-world experience through industry partnerships, work-integrated learning and global exchange and immersion opportunities across our many international locations and education partners. RMIT students are empowered to make an impact today and to capitalise on the opportunities of tomorrow.
RMIT University Associate Brand Director Simon Cormack said the campaign captures the essence of RMIT’s promise to students.
"With What the future?! we wanted to take on the big, real-world challenges, AI, the cost of living, and the uncertainty around careers. It’s a bold, brave campaign that doesn’t just ask the tough questions but shows there’s a way forward at RMIT. What makes it even more special is that it features our own students, alumni, and staff. We’re all about giving students the skills and mindset to create the future, and we couldn’t be prouder of this work and what it stands for."
Dentsu Creative Chief Creative Officer, Ben Coulson said: “What the future is pretty much a daily response to the news these days. We thought it made a good conversation starter when talking to young people about their future. I'm also an RMIT Alumnus, still in the game a couple of decades of change later, so I'm kind of living proof of the proposition."
