Ruggable launch She's Got Range campaign

The campaign, which turns everyday routines into stylish occasions, was spearheaded by creative agency Mojo Supermarket.

Set to a high energy score, the spot follows one woman through a single day of work, parenting, hosting, and rest, while the rug under her feet swaps every time her role changes. Quite simply, it's a celebration of unapologetic joy.

Director Lucrecia Taormina said: "For Ruggable, I wanted to create a film that felt as technically ambitious as it was visually beautiful. Every camera movement, transition and choreographed moment was meticulously designed to create a seamless visual rhythm. We played with perspective, time and movement, blending intricate technical execution with a bold, cinematic aesthetic. The challenge was to make something incredibly complex feel completely effortless, a playful, elevated world where every frame feels intentional, but nothing feels forced.”

“The empty, perfect room is the saddest image in home goods advertising,” said Armando Turco, president of Mojo Supermarket. “Real homes have a dog, tripping hazards on the floor, a glass waiting to be spilled, and your extended family showing up at 7 p.m. We wanted to capture the day as it actually flows, and to showcase the homes we live in and the rugs that hold them all together.”