shots Co-Editor Jamie Madge talks to Virtue Worldwide President Kerry Tucker about branded entertainment, client nerves, toy catalogue diss tracks and why a great idea should never depend entirely on getting the talent.
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Larisa Wong, Creative Strategist at Anomaly and Chair of the Brixton Finishing School Alumni Board, argues that the industry is currently failing the next generation of creatives. She says that rather than asking them to jump through endless hoops, or evaluating new talent through an outdated lens, the industry should be adapting to them.
Katie Mitchell, Managing Director at Seen Studios, argues that while we’ve seen spectacular audience growth in women’s sports, brands need to catch up with the opportunities for cultural change that this shift brings.
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
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