Spike Jonze gets On with Zendaya's dreams
The charming spot uses a stop-motion style and playful perspective tricks to showcase the brand's collaboration with the actress.
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Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
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Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
- Editing Final Cut/Los Angeles
- Post Production The Perlin
- VFX TRAFIK
- Producer Jorie Feldman
- President David Zander
- Line Producer Alicia Richards
- Production Designer Francesca Di Mottola
- DP Jasper Wolf
- Editor Jeff Buchanan / (Editor)
- Head of Production Rebecca Mitchell
- Talent Zendaya
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
- Editing Final Cut/Los Angeles
- Post Production The Perlin
- VFX TRAFIK
- Producer Jorie Feldman
- President David Zander
- Line Producer Alicia Richards
- Production Designer Francesca Di Mottola
- DP Jasper Wolf
- Editor Jeff Buchanan / (Editor)
- Head of Production Rebecca Mitchell
- Talent Zendaya
If you were lucky enough to be TV-watching in the late 90s/early 00s, there was barely an ad break or MTV setlist that didn't contain a Spike Jonze or Michel Gondry joint.
In his latest work for sportswear brand On, celebrating the brand's collaboration with Zendaya, Jonze seems to have harkened back to this heyday of short-form, taking a few playful in-camera techniques from his old sparring partner Gondry in the process.
Portraying the Shape of Dreams, specifically the actress's, the film takes Georges Méliès/Segundo de Chomón old-school trickery and puts it all in a playful, pseudo-stop-motion scenario.
Likeable, joyful and rammed with moments of charm, this delightful film from MJZ is a craft-lover's dream and a wonderful use of celebrity to boot.
