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Storebrand – Facing Life

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Reliability and dependability are two key traits everyone wants in a financial brand, and with this charming spot for Storebrand, POL, Oslo puts those qualities front and centre in its life-spanning montage.

Using the brand’s logo of interlocking rings as a visual link, Facing Life finds context in objects - a wedding ring, a condom, a specimen-cup lid and a ring on a necklace - to showcase the institution’s role in people’s lives.

With sharp direction from Bacon’s Henrik D. Zwart, including some brain-pleasing graphic matches, this endearing film uses honest moments to embody the circle of life.

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