The AICP Awards announces 2026 winners
Best of Show winners for AICP Show, AICP Next Awards and AICP Post Awards celebrated at gala presentation and celebration held at MoMA.
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The year’s best advertising was saluted tonight at The Museum of Modern Art (MoMA) at a gala AICP Awards celebration and screening.
Since 1992, AICP has hosted this industry-wide celebration at MoMA to honour the winning work, which is annually made a part of the archives of the museum’s Department of Film.
Winners for the 2026 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week. The top winners in each competition, the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign categories, the Next Awards’ Most Next winner and the Post Awards’ Best of Show honouree, were highlighted at a presentation at MoMA. The screening was followed by a gala celebration. The AICP Next Awards Premiere and reception was held at The Times Center on June 2, 2026, with the AICP Show premiere screening on June 3rd at MoMA, and the AICP Post Awards debut earlier in the day on June 4th at MoMA.
The winning entries for 2026, as well as each year’s collection of winners, can be viewed exclusively at www.aicpawards.com.
Judging for each of the three AICP Awards competitions were led by their respective Chairpersons: Michelle Ross, Founder/Managing Director of Superprime, and Chairperson of the AICP Show; Jimmy Smith, Chairman/CEO/Chief Creative Officer of Amusement Park Entertainment and Judging Chair for the AICP Next Awards; and Gloria Pitagorsky, Managing Partner at Heard City and Chairperson of the AICP Post Awards.
Ross and Pitagorsky, along with AICP CEO Matt Miller, headlined tonight’s MoMA gala and shared the winners with an assembled audience from a cross-section of the industry, including marketers, agency, production and post production ranks executives and artists.
The AICP Show’s Top Honourees
The Advertising Excellence winner in the AICP Show went to I’m Not Remarkable for Apple, directed by Kim Gehrig of somesuch. The piece was also a winner inCause, Performance and Direction.The winner for Advertising Excellence/Campaign was A Time and a Place forClaude, comprising the ads Can I Get A Six Pack Quickly?, How Can I Communicate Better With My Mom?, and What Do You Think of My Business Idea?. All three pieces were directed by Jeff Low of Biscuit Filmworks. Can I Get A Six PackQuickly? additionally won in Concept.
The most-awarded production company in the AICP Show was MJZ, with 11 honours, including a co-production with Business Club, followed by somesuch, with five wins; and Superprime with four wins.
The most honoured directors in the AICP Show for 2026 were: Kim Gehrig of somesuch with five wins; Spike Jonze of MJZ scored four honours, while Oscar Hudson of MJZ and Yorgos Lanthimos of Superprime each earned three wins. The winner of Best New Director is Adrian Villagomez, who was honoured for Kyiv for APASHE & ALINA PASH, which was produced by Fela.
The most honoured agency in the AICP Show was Mother, with four wins. Heimat\TBWA, Isle of Any, the in-house agency at Squarespace, and Wieden+Kennedy all received three wins. BBH USA and McCann score two honours each. The most honoured brand in the AICP Show is Apple, with six wins, followed by Coinbase, HORNBACH, and Squarespace, all of whom earned three wins.
The AICP Next Awards Top Winners
The Most Next honour, the AICP Next Awards’ Best of Show winner, went to Gusher’s FruitHead directed by Mike Diva for Imagine Entertainment and produced by Lord Danger. FruitHead is a horror short riffing on a 90s-era Gushers commercial called Fruithead, and features Bradley Whitford and Chester Collins. The piece won for Branded Content & Entertainment: Standalone/Single Execution.
As the winning entrant of Most Next, Imagine Entertainment directed a $10,000 grant from the AICP Foundation to the Kids in Need Foundation as the recipient for the $10,000 AICP grant. The mission of the Kids In Need Foundation (KINF), is to create equitable learning spaces by providing essential supplies and support to under-resourced students and teachers across the country. KINF is dedicated to serving schools where 70% or more of students are eligible for free or reduced-cost meals through the National School Lunch Program (NSLP).
The most honoured agencies at the Next Awards this year were: BarkleyOKRP andR/GA with three wins; and Imagine Entertainment, the in-house agency for Salesforce, and TBWA\Media Arts Lab with two honours each. Leading the list of most honoured production or development companies at the Next Awards this year with two honours each were: Breakwater Studios, Caviar, and Lord Danger.
The most honoured brands at the Next Awards were Frontier Airlines with three wins, and Gushers, L’Oréal Paris, and Salesforce with two honours each.
The AICP Post Awards Top Winners
Winners of the AICP Post Awards acknowledge the work of the individual postproduction artists behind the winning pieces. The Best of Show winner this year went to editors Tim Johnson and Mónica Salazar for The Final Copy of Ilon Specht, done viaMcCann for L’Oréal Paris. The piece was directed by Ben Proudfoot throughBreakwater Studios, which also served as the post production company. The Final Copy of Ilon Specht also won for Editorial: Fashion/Beauty and Editorial: Docu-Style. Johnson and Mónica Salazar were the most honoured artists in the Post Awards on the strength of the piece.
The most honoured agency at the Post Awards was McCann with three honours, while the most honoured brand in the Post Awards was L’Oréal Paris, also with three wins.
