The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
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What changed in advertising in 2026, who helped change it and what might happen next? For this Focus, we want to take stock of the ideas, people and wider cultural shifts that shaped the past 12 months, while looking ahead to the conversations likely to define 2027.
What we're covering
We want informed, interesting perspectives on the year just gone and the year ahead. That could mean identifying a significant shift in advertising or culture, championing someone who made their mark in 2026, or making a convincing argument about where the industry is heading next.
What to pitch
- Opinion pieces on the cultural, creative and marketing trends that defined 2026, and what they tell us about the state of advertising.
- Predictions for 2027 from people with a strong perspective on where their part of the industry is heading.
- Talent profiles on people who had a particularly interesting or influential 2026, including established names and those who broke through during the year.
- Interviews with industry figures reflecting on what changed in 2026 and what they expect to change next.
- Thought pieces questioning received wisdom about the year, including trends that were overhyped, overlooked or misunderstood.
- Perspectives on the wider cultural shifts that could influence advertising in 2027, and how brands and creative businesses might respond.
How to pitch to shots
Before submitting, please read our pitching guide:
https://intercom.help/shotsvault/en/articles/10233573-shots-magazine-user-guide
Send pitches to:
shots@extremereach.com
Editorial disclaimer
shots is an editorial publication focused on people, perspectives and insight. All submissions are reviewed by the editorial team, but publication cannot be guaranteed. We prioritise strong voices, original viewpoints and pitches that suit the Focus and our interest in craft- and talent-led opinion.
