Vabysmo’s child’s eye view
The ophthalmic product from pharma giant Genentech launches a touching animated film from the POV of a son becoming a retina specialist and helping his mother's failing eyesight.
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Credits
powered by
- Agency Grey/New York
- Production Company Roof Studio
- Director Guto Terni
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Credits
powered by
- Agency Grey/New York
- Production Company Roof Studio
- Director Guto Terni
- Ad Agency Tank/New York
- Director Vinicius Costa
- Art Direction Lucas Camargo
- Editor Outsider Editorial/Toronto
- Video Editor Daniel Karan
- CGI Technical Director Wallan Oliveira
- Music Marmoset Music
- Senior Music Producer Reid MacKenzie
- Senior Music Producer Katy Davidson
- Global Chief Creative Officer Gabriel Schmitt
- Executive Creative Director Bruno Abner Rebelo
- Group Creative Director Guy Mannshardt Bricio
- Creative Director Doug Flynn
- Creative Director Luis Bacellar
- Executive Producer Jason Jasso
- Senior Producer Jack Hogan
- Senior Music Producer Beliansh Assefa
- Executive Producer Fernanda Curi
- Head Producer Marcio Lovato
- Producer Vivi Torre
- CGI Tech Director Heber Conde
- Lead 3D Alexandre Eschenbach
- Lead 3D Lucas Ribeiro (3D Lead)
Credits
powered by
- Agency Grey/New York
- Production Company Roof Studio
- Director Guto Terni
- Ad Agency Tank/New York
- Director Vinicius Costa
- Art Direction Lucas Camargo
- Editor Outsider Editorial/Toronto
- Video Editor Daniel Karan
- CGI Technical Director Wallan Oliveira
- Music Marmoset Music
- Senior Music Producer Reid MacKenzie
- Senior Music Producer Katy Davidson
- Global Chief Creative Officer Gabriel Schmitt
- Executive Creative Director Bruno Abner Rebelo
- Group Creative Director Guy Mannshardt Bricio
- Creative Director Doug Flynn
- Creative Director Luis Bacellar
- Executive Producer Jason Jasso
- Senior Producer Jack Hogan
- Senior Music Producer Beliansh Assefa
- Executive Producer Fernanda Curi
- Head Producer Marcio Lovato
- Producer Vivi Torre
- CGI Tech Director Heber Conde
- Lead 3D Alexandre Eschenbach
- Lead 3D Lucas Ribeiro (3D Lead)
Created by Grey Health NY, this touching Mother’s Day campaign for VABYSMO features animation from award-winning Roof Studios, with Guto Terni and Vinicius Costa directing.
Titled A Beautiful Sight, it uses a son’s perspective – from infancy to manhood – to express how mothers shape our view of the world, while also showcasing how in later life vision can be cared for.
Vabysmo is a treatement for neovascular (wet) age-related macular degeneration (amd), which is the leading cause of vision loss among older adults in the US.
