YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
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Credits
View on- Agency Wieden + Kennedy/Portland
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Credits
View on- Agency Wieden + Kennedy/Portland
- Editing Cartel
- VFX Pariah VFX & Post
- Color TRAFIK
- Sound Field Day Sound
- CEO Neal Arthur
- Global Chief Creative Officer Karl Lieberman
- Executive Creative Director Pierre Jouffray
- Executive Creative Director Derek Szynal
- Copywriter Alex Maleski
- Art Director Brad Trost
- Editor Dan Sherwen
- Editor Grayson Chaney
- Editor Zoe Kraft
- Colorist Daniel de Vue
- Sound Designer Morgan Johnson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Editing Cartel
- VFX Pariah VFX & Post
- Color TRAFIK
- Sound Field Day Sound
- CEO Neal Arthur
- Global Chief Creative Officer Karl Lieberman
- Executive Creative Director Pierre Jouffray
- Executive Creative Director Derek Szynal
- Copywriter Alex Maleski
- Art Director Brad Trost
- Editor Dan Sherwen
- Editor Grayson Chaney
- Editor Zoe Kraft
- Colorist Daniel de Vue
- Sound Designer Morgan Johnson
Normally, if someone says they want to share a four-letter-word with you, it might just be something unprintable...
Thankfully, the verbs thrown out in YETI's slick new brand campaign FOUR Letters are more to do with different pursuits and communities than bad language.
Created with Wieden+Kennedy Portland, the work takes the brand's logo and repurposes it into pursuits beyond hunting and fishing into a much broader cultural space spanning sport, food, surf, skate and more.
A highlight of the launch is the anthem film assembled entirely from found footage, much of it sourced from YETI’s ambassador community, with pacy editing from Cartel's Dan Sherwan, Grayson Chaney and Zoe Kraft.
