Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
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Credits
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- Creative Director Pierre Mottais
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Credits
powered by- Agency Client Direct
- Creative Director Pierre Mottais
Things have been getting steamy across Europe for the last little while. The paddling pools have been out. Ice has been a must. Shade was non-negotiable.
But top of everyone's list was air conditioning. However, in the UK, that's rarely possible, so second on everyone's list was a fan. And with temperatures continuing to soar in July, the search for fans has been going through the roof, with many well-known high street retailers reporting huge sales increases.
With heatwaves becoming more intense, Back Market has created a cheeky new mini-campaign called Only Fans that positions refurbished fans as the smart way to stay cool. Created by Pierre Mottais, Creative Director at Back Market, the work, of course, plays on the other OnlyFans, the one that every man you know swears he's never heard of and which, apparently, it's not advisable to link to on this story if I want to keep my job.
