BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
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Credits
View on- Agency Uncommon/Stockholm
- Production Company BLINKINK
- Director Sam Gainsborough
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Credits
View on- Agency Uncommon/Stockholm
- Production Company BLINKINK
- Director Sam Gainsborough
- Head of Production Alex Halley
- Executive Producer Ellie Goodwin
- Production Manager Charlie Herbert
- Editing Work Editorial/London
- Post Producer Frankie Elster
- Editor Hasani Franke
- Color Electric Theatre Collective
- Color Producer George Blomiley
- Colorist Connor Coolbear
- Sound Design Factory Studios/London
- Executive Audio Producer Deborah Whitfield
- Supervising Sound Designer James Utting
- Sound Designer Andy Isaias
- Assistant Sound Designer Harry Lamb
- Balloons Creative Director Airigami
- Producer Markus Ahlm
- Chief Creative Officer Bjorn Stahl
- Creative Hallvard Vaaland
- Creative Mathias Sandvik
- Producer Markus Ahlm
- Producer Andy Eaton
- Production Manager Katie Keith
- Production Designer Joe Withers
- DP Carlos Veron
- Edit Assistant Toby Fernandes
- VFX Supervisor Alasdair Brotherston
- Puppets Charlotte Dubery
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/Stockholm
- Production Company BLINKINK
- Director Sam Gainsborough
- Head of Production Alex Halley
- Executive Producer Ellie Goodwin
- Production Manager Charlie Herbert
- Editing Work Editorial/London
- Post Producer Frankie Elster
- Editor Hasani Franke
- Color Electric Theatre Collective
- Color Producer George Blomiley
- Colorist Connor Coolbear
- Sound Design Factory Studios/London
- Executive Audio Producer Deborah Whitfield
- Supervising Sound Designer James Utting
- Sound Designer Andy Isaias
- Assistant Sound Designer Harry Lamb
- Balloons Creative Director Airigami
- Producer Markus Ahlm
- Chief Creative Officer Bjorn Stahl
- Creative Hallvard Vaaland
- Creative Mathias Sandvik
- Producer Markus Ahlm
- Producer Andy Eaton
- Production Manager Katie Keith
- Production Designer Joe Withers
- DP Carlos Veron
- Edit Assistant Toby Fernandes
- VFX Supervisor Alasdair Brotherston
- Puppets Charlotte Dubery
Give your average birthday clown a stretchy balloon, and they can probably conjure up a dog, a giraffe or, if they're feeling clever, a flower... but an army of unique characters cribbed from a popular mobile videogame is likely to be beyond their bending powers.
Thankfully, for balloon art collective Airigami, it's not an issue, as is proved in this remarkable promo for Clash Royale from BLINKINK and Uncommon Creative Studio.
Drafted in by director Sam Gainsborough to realise the staggering challenge of wrangling 10,000+ real twisted balloons, the result is a joyful latex opus that transforms the game’s characters into an uncanny, air-filled battleground, where tension builds not through dialogue but through the simple threat of pressure and release.
With a climax that sees balloon explosions captured at 1,000 frames per second, fragments tearing through the air like elastic shrapnel, and playful genre nods baked into its filmmaking - from horror-leaning close-ups to shifting scales of puppet - the end result is a tactile, inventive spectacle that balances absurdity with squeaky cinematic craft.
