Boticário captures the complexities of caring
A beautifully crafted holiday campaign from the Brazilian cosmetics brand explores how family dynamics shift when children start looking after their parents.
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
- Executive Producer Patricia Caldas
- Executive Producer Mafe Cicaroni
- Executive Producer Joao Da Terra
- VFX/Post Production NASH/Sao Paulo
- Color Clandestino/Brazil
- Music Satelite Audio
- Chief Creative Officer Luiz Sanches
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Creative Director Philippe Degen
- Copywriter Beatriz Fiori Benvenuti
- Creative Director Yasmin De Oliveira Silva
- Creative Director Pedro Hefs
- Director of Production (HP) Diego Villas Boas
- Producer Juliana Brasileiro Henriques
- Producer Giuliano Enrico Springhetti
- DP Bibi Bianchini
- Editor Caroline Leone
- VFX Supervisor Cirilo Bonazzi
- Colorist Alexandre Cristofaro
- Colorist Joao Paulo Geraldo
- Creative Director/Co-Founder Roberto Coelho
- Producer Kito Siqueira
- Creative Director/Partner Hurso Ambrifi
Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Kid Burro
- Executive Producer Patricia Caldas
- Executive Producer Mafe Cicaroni
- Executive Producer Joao Da Terra
- VFX/Post Production NASH/Sao Paulo
- Color Clandestino/Brazil
- Music Satelite Audio
- Chief Creative Officer Luiz Sanches
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Creative Director Philippe Degen
- Copywriter Beatriz Fiori Benvenuti
- Creative Director Yasmin De Oliveira Silva
- Creative Director Pedro Hefs
- Director of Production (HP) Diego Villas Boas
- Producer Juliana Brasileiro Henriques
- Producer Giuliano Enrico Springhetti
- DP Bibi Bianchini
- Editor Caroline Leone
- VFX Supervisor Cirilo Bonazzi
- Colorist Alexandre Cristofaro
- Colorist Joao Paulo Geraldo
- Creative Director/Co-Founder Roberto Coelho
- Producer Kito Siqueira
- Creative Director/Partner Hurso Ambrifi
In this poignant Christmas campaign created by AlmapBBDO, Brazilian cosmetics brand Boticário explores the challenges many families face when children assume the role of caregivers for their aging parents.
Titled Casa de Vidro (Glass House) and directed by Kid Burro through MyMama Entertainment, the film follows a family gathering for Christmas dinner, where two sisters share the responsibility of caring for their mother.
In emotive and cinematic scenes, tensions rise as conflicts surface and the shattering "glass house" around them symbolises the fragility of family bonds. A flashback to the sisters' youth ultimately leads them to reconnect through cherished memories.
The soundtrack features a snippet of Alanis Morissette’s You Learn, a deliberate choice to connect with millennials who grew up with the song in the 1990s.
