Bud Light gives boring the (cul de) sack
The beer brand’s Big Game spot sees musical star Post Malone, comic actor Shane Gillis and NFL Hall of Famer Peyton Manning turn a dull party into a backyard bonanza.
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Credits
powered by
- Agency Anomaly/New York
- Production Company O Positive
- Director Brian Billow
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Credits
powered by
- Agency Anomaly/New York
- Production Company O Positive
- Director Brian Billow
- Executive Producer Ralph Laucella
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Editor Ryan Steele
- Assistant Editor Devon Flint
- VFX/Finishing The Mill/New York
- Executive VFX Producer Chris Connolly
- VFX Producer Hayley Savage
- VFX Executive Creative Director John Leonti
- VFX Supervisor Antoine Douadi
- Color The Mill/New York
- Executive Color Producer Alexandra Lubrano
- Senior Colorist Mikey Pehanich
- Audio Post One Thousand Birds
- Executive Audio Producer Laura Dopp
- Audio Producer Elisabeth Viel
- Audio Mixer Hayley Livingston
- Global Chief Creative Officer Mike Byrne
- Chief Creative Officer Jeff Stamp
- Creative Director Nick Alcock
- Creative Director Taylor Green
- Copywriter Brian Eilbott
- Head of Production Erika Madison
- Senior Producer Annie Vlosich
- Head of Music Benjamin Dorenfeld
- Producer Grayson Bithell
- Production Supervisor Sameet Patadia
- Production Designer Maia Javan
- DP Dion Beebe
- Song "Power of Love" Huey Lewis & the News
- Talent Post Malone
- Talent Shane Gillis
- Talent Peyton Manning
Credits
powered by
- Agency Anomaly/New York
- Production Company O Positive
- Director Brian Billow
- Executive Producer Ralph Laucella
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Editor Ryan Steele
- Assistant Editor Devon Flint
- VFX/Finishing The Mill/New York
- Executive VFX Producer Chris Connolly
- VFX Producer Hayley Savage
- VFX Executive Creative Director John Leonti
- VFX Supervisor Antoine Douadi
- Color The Mill/New York
- Executive Color Producer Alexandra Lubrano
- Senior Colorist Mikey Pehanich
- Audio Post One Thousand Birds
- Executive Audio Producer Laura Dopp
- Audio Producer Elisabeth Viel
- Audio Mixer Hayley Livingston
- Global Chief Creative Officer Mike Byrne
- Chief Creative Officer Jeff Stamp
- Creative Director Nick Alcock
- Creative Director Taylor Green
- Copywriter Brian Eilbott
- Head of Production Erika Madison
- Senior Producer Annie Vlosich
- Head of Music Benjamin Dorenfeld
- Producer Grayson Bithell
- Production Supervisor Sameet Patadia
- Production Designer Maia Javan
- DP Dion Beebe
- Song "Power of Love" Huey Lewis & the News
- Talent Post Malone
- Talent Shane Gillis
- Talent Peyton Manning
Inserting a colonoscopy reference into the first few seconds of a spot is a sure sign that you’re in for an interesting script, and Anomaly New York's campaign for Bud Light doesn’t disappoint.
Directed by Brian Billow through O Positive, the ad, Big Men On Cul-de-Sac, features a neighbour who confesses to having “accidentally thrown a lame party.” The celebs save the day in a tale packed with subtle suburban tropes – such as leaf blowers – repurposed into vibe enhancing beer delivery systems.
Todd Allen, SVP Marketing for Bud Light commented: “For the campaign, we tapped three of our favourite partners in Post Malone, Shane Gillis and Peyton Manning who all undoubtedly deliver BMOC energy in their everyday lives and shared it on screen in hilarious fashion for Super Bowl LIX.”
