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Bennett Johnson: A Few Of My Favourite Things

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Jetpacks Go!: A Few Of Our Favourite Things

IKEA Bottles

Agency: Wieden+Kennedy Shanghai

Director: Terri Timely  

Prod Co: Loft Films Shanghai

IKEA has been thinking about environmental issues, and this curiosity drove them to invent the GUNRID curtain, made of recyclable materials. This is a magical and sweet story of the journey of plastic bottles to end up in their 'final form', as air-cleaning curtains. To me, this was one of the most relevant commercial from 2020.

IKEA – Bottles

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BMW iX3 New Tech, More Reliable with an Old Friend

Agency: Juice Network Shanghai

Director: Zou Fei 

Prod Co: Gwantsi Shanghai

This commercial caricatures the common misconception about electronic vehicles in China. The prop car was a real, customised prop EV, without CG. This was one of the most entertaining (EV) car commercial since Covid-19 started.

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BMW – New Tech, More Reliable with an Old Friend

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League of Legends Pro League Hand is the Hero

Agency: TBWA\Shanghai    

Director: Roni Shao   

Prod Co: Smooth Productions

For the 2021 LPL (League of Legends Pro League)’s World Championship, TBWA came up with this concept to turn hands into heroes, and to convey emotion through a gamer's greatest weapon, their hand. I love how the film expresses everything that happens inside the player's head  - the emotional and mental process - through the hands, with dynamic camera movement and editing.

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League of Legends – Hand is the Hero

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Chando Go Ahead! Young Friend

Agency: Ogilvy Shanghai 

Director: Yuchen Ding   

Prod Co: Achill Productions Shanghai

Chando is a Chinese beauty and skincare brand whose campaigns tend to address and raise awareness on female-related social topics. In this film we follow the protagonist - a rookie - as she navigates through her first days at a new workplace as an anonymous 'young friend'. I love the oddness and fantastical treatment of the office stereotypes, especially the casting and its head piece designs.

Chando – Go Ahead! Young Friend

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TikTok Day and Night, Night and Day

Agency: WMY Shanghai  

Director: Shijun Jia

Prod Co: Stink Films Shanghai

TikTok’s [known as Douyin in China] 2021 campaign film revolves around the brand slogan 'capturing the beautiful moments'. The underlying soundtrack is a remake of a famous pop song from the early 90s, to correspond to the theme. It’s a well executed film with authentic documentation of the little precious moments in the everyday life of the ordinary people around China.

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tiktok – Day and Night, Night and Day

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