Cerveza Victoria champions Mexico’s fighting spirit
Landia helms a passionate, mixed-media film for the beer brand celebrating Mexican boxing and its cultural roots.
)
Credits
View on- Agency Wieden + Kennedy/Mexico City
- Production Company Landia/Mexico
- Director Cliqua
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/Mexico City
- Production Company Landia/Mexico
- Director Cliqua
- Post Production Dorado
- Animation Linea2
- Audio Post Ometusco Sound Machine
- Chief Creative Officer Jessica Apellaniz
- Creative Director Daniel Palala
- Art Director Oswaldo Rodriguez
- Art Director Emilio Espinosa
- Copywriter Miguel Orrego
- Head of Production (HP) Rodrigo Bonilla
- Senior Producer Ana Mijares
- Executive Producer Thomas Amoedo
- Executive Producer Claudio Amoedo
- Head of Production Mercedes Guereno
- Executive Producer Michelle Lacoste
- Creative Director/Executive Producer Luciana Abramzon
- Producer Elisa Santana
- Production Designer Joaquin de la Riva
- DP Farhad Ghaderi
- Editor Julian Rivera
- Assistant Editor Samuel Lopez
- Colorist Nadia Khairat Gomez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Mexico City
- Production Company Landia/Mexico
- Director Cliqua
- Post Production Dorado
- Animation Linea2
- Audio Post Ometusco Sound Machine
- Chief Creative Officer Jessica Apellaniz
- Creative Director Daniel Palala
- Art Director Oswaldo Rodriguez
- Art Director Emilio Espinosa
- Copywriter Miguel Orrego
- Head of Production (HP) Rodrigo Bonilla
- Senior Producer Ana Mijares
- Executive Producer Thomas Amoedo
- Executive Producer Claudio Amoedo
- Head of Production Mercedes Guereno
- Executive Producer Michelle Lacoste
- Creative Director/Executive Producer Luciana Abramzon
- Producer Elisa Santana
- Production Designer Joaquin de la Riva
- DP Farhad Ghaderi
- Editor Julian Rivera
- Assistant Editor Samuel Lopez
- Colorist Nadia Khairat Gomez
Beer brand Cerveza Victoria has launched this uplifting ode to Mexico’s boxing culture, directed by CLIQUA through Landia and developed by Wieden + Kennedy.
Titled Tierra de Victorias (Land of Victories) and narrated by Mexican boxing legend Juan Manuel Márquez, the spot blends dynamic live-action and painterly 2D animation to celebrate the work ethic and passion behind the country's greatest boxers.
The film sits at the heart of a new initiative from the beer brand that connects boxing content, events, partnerships, and culture, supporting the sport from its grassroots origins all the way to the professional stage.
