Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
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Credits
View on- Agency 4Creative/London
- Production Company magna studios/London
- Director DEADHORSES
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Credits
View on- Agency 4Creative/London
- Production Company magna studios/London
- Director DEADHORSES
- Color Selected Works
- Audio Post String and Tins
- Managing Director Miketta Lane
- Executive Creative Director David Wigglesworth
- Deputy Executive Creative Director Lex Down
- Senior Creative Stuart Gittings
- Senior Creative Reuben Dangoor
- Head of Production (HP) Charlie Bettice
- Head of Creative Operations Olivia Jones
- Head of Design Robert Boon
- Senior Designer Sarah Jones
- Executive Producer Jason Delahunty
- Senior Producer Paul Gleeson
- Executive Producer Joel Spencer
- Head of Production Alistair Payne James
- Editor Ivo Beckett
- Sound Designer Adina Istrate
- Sound Designer Jim Stewart
- Audio Producer Esi Jonuzi
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Credits
powered by- Agency 4Creative/London
- Production Company magna studios/London
- Director DEADHORSES
- Color Selected Works
- Audio Post String and Tins
- Managing Director Miketta Lane
- Executive Creative Director David Wigglesworth
- Deputy Executive Creative Director Lex Down
- Senior Creative Stuart Gittings
- Senior Creative Reuben Dangoor
- Head of Production (HP) Charlie Bettice
- Head of Creative Operations Olivia Jones
- Head of Design Robert Boon
- Senior Designer Sarah Jones
- Executive Producer Jason Delahunty
- Senior Producer Paul Gleeson
- Executive Producer Joel Spencer
- Head of Production Alistair Payne James
- Editor Ivo Beckett
- Sound Designer Adina Istrate
- Sound Designer Jim Stewart
- Audio Producer Esi Jonuzi
With the help of its in-house creative agency 4Creative, British public service broadcaster Channel 4 has unveiled this raw, high-octane campaign celebrating its coverage of the the Adobe Women's FA Cup.
Directed by Ivo Beckett and James Topley - aka DEADHORSES - through magna studios, the high energy film, titled Pure Football, is a dynamic, unfiltered mash-up of game day excitement.
To reflect the many ways women’s football is seen, shared, and experienced, the directors used an eclectic mix of cameras, including vintage broadcast film cameras, hand-cranked Bolex, disposables, iPhones, and Meta glasses that allowed them to capture moments from the pitch itself.
Miketta Lane, Director of 4Creative, said: “Authenticity was the starting point of this idea and carried through the entire process. We wanted to show women’s football for what it really is: players, passion, goals, and fans. Shooting from within the crowd lets you feel the energy that makes the game so captivating.”
