School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
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Credits
View on- Agency Anomaly/New York
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- Director Max Siedentopf
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Credits
View on- Agency Anomaly/New York
- Director Max Siedentopf
- Animation Slow Bureau
- Group Creative Director Leanne Amann
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/New York
- Director Max Siedentopf
- Animation Slow Bureau
- Group Creative Director Leanne Amann
Created in partnership with Anomaly, New York, Journeys' Life on Loud treats the return to the classroom as a chance for big fun and teen self expression.
Directed by Max Siedentopf, who's primarily a visual and installation artist, the spot is powered by the tagline “Don't Just Show Up. Turn Up,” and depicts the first day of school through the surreal dream-logic of a music video.
The film's effects were largely shot in-camera. Where they weren't, they were hand-rendered – not AI-generated – by animation partner Slow Bureau. Along with pooches on scooters and students on stilts, the refreshingly absurd world features actor Madison Bailey appearing as a set of same-but-different triplets,, musician Inji riding a speaker-stacked bicycle to do a spot of in-class DJ-ing and pro skateboarder and Olympic medalist Sky Brown skateboarding to class... on a piano keyboard.
Journeys and Anomaly launched the ‘Life On Loud’ brand platform last year with Gus Dapperton's reinterpretation of the teen anthem ‘You Get What You Give’.
