Choice Hotels International launches global campaign
The campaign featuring Keegan-Michael Key reflects how travellers are redefining value in 2026.
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Choice Hotels International unveiled its latest global marketing campaign centered on travel values, celebrating how the right stay can unlock more meaningful travel experiences.
The campaign highlights how staying with Choice Hotels gives guests more value for their money, helping them make the most out of the moments they care about.
As travellers increasingly prioritise experiences over things, value has taken on a new meaning. Today's consumers want to stretch their travel dollars further by unlocking more: more trips, more experiences, and more memories. The campaign taps into this shift, reframing value and showing how Choice Hotels continues to help guests get more out of every stay.
This campaign marks the company's third year collaborating with actor and comedian Keegan-Michael Key, whose humour and relatability help bring the idea to life. Developed in collaboration with Key, creative agency72andSunny New York, media agency dentsu X, and Choice Hotels, the multi-channel campaign includes 30- and 15-second commercials running across TV, connected TV, digital, and social channels throughout 2026.
The creative embraces the idea that value means something a little different to everyone. Whether you value an extra round of golf, a night out dancing, or spaces designed to unwind and recharge, the campaign demonstrates that Choice Hotels has a place for every kind of trip, and every kind of traveler.
Credits
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- Production Company ArtClass Content
- Director Vincent Peone
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Credits
View on- Production Company ArtClass Content
- Director Vincent Peone
- Production Services Camino Media Spain and Portugal
- Executive Producer Kirsten Arongino
- Executive Producer Sam Holmes
- Producer Marija Djikic
- Art Director Cesar Martinez
- DP Max Smeds
- Executive Producer Laura Buitrago Diaz
- Talent Keegan-Michael Key
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company ArtClass Content
- Director Vincent Peone
- Production Services Camino Media Spain and Portugal
- Executive Producer Kirsten Arongino
- Executive Producer Sam Holmes
- Producer Marija Djikic
- Art Director Cesar Martinez
- DP Max Smeds
- Executive Producer Laura Buitrago Diaz
- Talent Keegan-Michael Key
"Our campaign reflects how people are thinking about travel today," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "As we continue to grow our footprint and awareness with global audiences, this campaign shows how Choice Hotels offers guests more ways to get what they value on a trip across an extensive portfolio of brands and locations, so they can enjoy comfort, flexibility, and making meaningful memories."
Key's continued partnership with Choice Hotels is rooted in how travel has shaped his own life. "Some of my fondest memories, from childhood to recent years, come from being on the road with loved ones," said Keegan-Michael Key. "What I appreciate about Choice Hotels is how deeply they value creating meaningful moments for guests, and their wide range of brands reflects that commitment by offering options for every guest and every kind of stay. They continue to create places that take the pressure off travel, which is why staying at their hotels resonates with me."
“What I love about this campaign is also what I love about Keegan-Michael Key’s unique sensibilities,” ArtClass director Vincent Peone elaborated. “The comedy in these spots is both fearless and nurturing, effortlessly tying into the DNA of Choice Hotels. Spotlighting Keegan-Michael Key’s unmatched brand of comedy was the perfect entry point for capturing the feeling of boundless experiences travellers enjoy when they choose Choice Hotels.”
