Madonna is the one for Dolce & Gabbana

Dolce & Gabbana launch a new campaign directed and photographed by Mert Alas, starring Madonna and Alberto Guerra.

From 2006 to today, The One fragrance family embodies the essence of refinement and elegance. To mark its twentieth anniversary, Dolce & Gabbana entrusts the refined lens of Art Partner director Alas with translating this legacy into powerful imagery. 

Set to the notes of La Bambola, the iconic song by Patty Pravo, reinterpreted by Madonna in an exclusive Italian version, a boundless game of seduction comes to life, where every moment vibrates with tension and allure.

The new campaign unfolds as a night transformed into a stage of emotions, wrapped in a mysterious atmosphere and interwoven with echoes of 1970s Italian neorealist cinema. 

At the centre of the scene stands Madonna: a strong, confident, determined woman. She breaks conventions and boldly rewrites the rules of seduction with charisma and audacity. Every gesture is magnetic; every whispered word becomes a promise that ignites the imagination. Between jealousy and passion, the tension culminates in a passionate kiss, sealing the union of the two protagonists.