Claude's ads promise not to run ads
In a comedic yet candid take on AI, created by Mother and directed by Jeff Low, Anthropic pledges a promise not to run commercial messages on its tools.
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Credits
View on- Agency Mother/New York
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
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Credits
View on- Agency Mother/New York
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editing The Quarry
- VFX Time Based Arts
- Audio Post King Lear Music & Sound
- Music The Hogan
- Production Service Biscuit Filmworks/USA
- Chief Creative Officer Felix Richter
- Creative Director Ben Shaffery
- Creative Director Chelly Samways
- Creative Director Adam Newby
- Senior Creative Matt Bladin
- Creative Jack Willoughby
- Creative Conrad Haddaway
- Creative Sherwin Teo
- Creative Phoebe Husband
- Creative Kayla Lui
- Director of Production (HP) Siobhan Spence-Edwards
- Executive Producer Amber Atherton
- Senior Producer Emily Hodgson
- Producer Ellie Thornton
- Producer Kate Maggiore Hardy
- Design Director Talveer Uppal
- Motion Designer Barbara Baraldi
- Founding Partner Shawn Lacy
- Production Designer Elliott Hostetter
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Producer Pete Vitale
- Head of Production Emily Atterton
- DP Mihai Malaimare Jr
- Editor Scot Crane
- VFX Lead Ria Shroff
- VFX Supervisor Miguel Wratten
- Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Designer/Audio Mixer Ed Downham
- Music Supervisor Sean Hogan
- Music Supervisor Ludo Swaniker
- Music Supervisor Isa Rehman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/New York
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editing The Quarry
- VFX Time Based Arts
- Audio Post King Lear Music & Sound
- Music The Hogan
- Production Service Biscuit Filmworks/USA
- Chief Creative Officer Felix Richter
- Creative Director Ben Shaffery
- Creative Director Chelly Samways
- Creative Director Adam Newby
- Senior Creative Matt Bladin
- Creative Jack Willoughby
- Creative Conrad Haddaway
- Creative Sherwin Teo
- Creative Phoebe Husband
- Creative Kayla Lui
- Director of Production (HP) Siobhan Spence-Edwards
- Executive Producer Amber Atherton
- Senior Producer Emily Hodgson
- Producer Ellie Thornton
- Producer Kate Maggiore Hardy
- Design Director Talveer Uppal
- Motion Designer Barbara Baraldi
- Founding Partner Shawn Lacy
- Production Designer Elliott Hostetter
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Producer Pete Vitale
- Head of Production Emily Atterton
- DP Mihai Malaimare Jr
- Editor Scot Crane
- VFX Lead Ria Shroff
- VFX Supervisor Miguel Wratten
- Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Designer/Audio Mixer Ed Downham
- Music Supervisor Sean Hogan
- Music Supervisor Ludo Swaniker
- Music Supervisor Isa Rehman
At the moment, anyone with a techie inclination is experimenting with how AI tools can make life a little more streamlined, but how would we feel if the responses started to be weighted in favour of ads?
Taking the kinds of questions already being posed to our computer oracles and showing what would happen when they are primed for sales, Mother's Super Bowl campaign for Anthropic’s Claude lays bare the risk, whilst also raising a laugh.
Directed by Biscuit Filmworks' Jeff Low, conundrums like How Can I Communicate Better With My Mom? and Can I Get a Six Pack Quickly? are presented through smartly comic performances; with little touches like the small pause before giving a response.
