David&Goliath tap the real experts in sound: Dogs
VIZIO launches new Hear Like They Do digital ad campaign for its award-winning sound bars.
When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favourite entertainment the way they do?
That’s the premise of a new advertising campaign for VIZIO Sound Bars, the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. featuring man’s best friend.
In Hear Like They Do, David&Goliath's latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. The campaign features three :20-second digital videos that capture TV-watching moments of longing, intrigue, and suspense French Lover, a tear-jerking romantic movie; Crime Boss, a mob thriller; and The Kicker, a nail-biter of a football game.
“We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”
“At VIZIO, we make products for people who love TV, and our award-winning sound bars create a fully immersive entertainment experience in your own living room,” said VIZIO Vice President, Marketing & Communications, Jodie McAfee. “Watching great TV shows, movies, and sports is a way for the entire family, including the four-legged members, to relax and spend time together. This campaign is a fun way to highlight the whole new level of sound you can enjoy with VIZIO Sound Bars, the #1 Sound Bar in America.”
Working with photographer Shawn Michienzi, David&Goliath captured still images of dogs immersed in the TV action. They then teamed up with the VFX experts at Jamm to bring the canine couch potatoes to life through animation.