De’Longhi pours craft into every shot
The Italian appliance manufacturer transforms coffee machines into miniature cafe façades in a trio of intricately crafted spots.
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Credits
View on- Agency LOLA/Madrid
- Production Company Creators Inc
- Director Sam Walker
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Credits
View on- Agency LOLA/Madrid
- Production Company Creators Inc
- Director Sam Walker
- Post Production Comppo
- Color Bacon X
- Sound Factory Studios/London
- Executive Creative Director Tomas Ostiglia
- Creative Director Andrea Afeltra
- Creative Director Munia Bilbao
- Creative Director German Rivera Hudders
- Creative Director Saray Gonzalez Alvarez
- Senior Copywriter Kenny Quiroz
- Head of Art Juan Sebastian Moreno
- Art Director Natalia Cabrera
- Copywriter Natalia Chona
- Head of Production (HP) Felipe Calvino
- Producer Jorge Saade
- Executive Producer Chris Barrett
- Executive Producer Jani Guest
- Producer Jason Scanlon
- Production Manager Luke Tilbury
- DP Tristan Oliver
- Editor Saam Hodivala
- Editor Adam Buckmaster
- VFX Supervisor Julian Lopez Coppola
- Producer Luciano (Lucho) Taccone
- Producer Lila Izquierdo
- Animator Andy Biddle
- Sound Design/Music Composer Anthony Moore
- Producer Emily Thomas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LOLA/Madrid
- Production Company Creators Inc
- Director Sam Walker
- Post Production Comppo
- Color Bacon X
- Sound Factory Studios/London
- Executive Creative Director Tomas Ostiglia
- Creative Director Andrea Afeltra
- Creative Director Munia Bilbao
- Creative Director German Rivera Hudders
- Creative Director Saray Gonzalez Alvarez
- Senior Copywriter Kenny Quiroz
- Head of Art Juan Sebastian Moreno
- Art Director Natalia Cabrera
- Copywriter Natalia Chona
- Head of Production (HP) Felipe Calvino
- Producer Jorge Saade
- Executive Producer Chris Barrett
- Executive Producer Jani Guest
- Producer Jason Scanlon
- Production Manager Luke Tilbury
- DP Tristan Oliver
- Editor Saam Hodivala
- Editor Adam Buckmaster
- VFX Supervisor Julian Lopez Coppola
- Producer Luciano (Lucho) Taccone
- Producer Lila Izquierdo
- Animator Andy Biddle
- Sound Design/Music Composer Anthony Moore
- Producer Emily Thomas
In this gorgeously sculpted campaign developed by LOLA Madrid, small appliance brand De’Longhi uses characterful stop-motion to show how at-home coffee can be just as good as take-out.
The hero film, titled The World’s Smallest Coffee Shop, was brought to life by director Sam Walker through Creators Inc in collaboration with master craftsman Simon Weisse. The opening shot zooms in on a lively miniature coffee shop queue and its diverse customers, realised through tactile, traditional animation techniques. As the camera pans out, the city noise quietens, and we see the tiny cafe is mounted directly onto a De’Longhi bean-to-cup machine.
The campaign includes a series of intricate miniature coffee shop façades inspired by iconic coffee cultures including Milan, Tokyo, Paris, Copenhagen and Berlin. Each piece has been hand-built over hundreds of hours by a team of specialist model makers, using traditional model-making techniques to create highly detailed, tactile environments that mirror the atmosphere and identity of real-world cafés.
