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Director Gabriel Novis heads to Friend
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The Brazilian director Gabriel Novis has officially joined Friend for UK representation.
Acclaimed Brazilian director Gabriel Novis has officially joined Friend for UK representation.
Gabriel Novis’ ability to pack the punch of life into every project has made him the storyteller of choice for major brands such as Samsung, Corona, Disney, Harley Davidson, Nike. Along with fashion brands including Louis Vuitton, Hermes, Chloe and Zara.
The director blends cinematic excellence with raw, authentic human narratives. His work spans commercial campaigns, branded content, and narrative Filmmaking, often drawing inspiration from his travels and deep connection to surf culture.
Novis said: "Friend has always had a roster of directors I look to for inspiration; their eye for quality and creativity is unparalleled. I couldn't be happier to join this family and go from being a 'friend of a friend' to officially being a Friend."
Novis has gained international recognition for his award-winning campaign with Olympic gold medalist Ítalo Ferreira for Oakley, which earned many awards including gold at Clio and Clio Sports Awards, bronze and silver from the ADC, gold at The Telly Awards not to mention a Vimeo Staff Pick. His ability to capture the heart of a story with rich visual language has made him a sought-after director across sports, music and fashion.
“We’re excited to bring Gabriel’s incredible cinematic eye and immersive and emotionally compelling storytelling to the UK market” said Luke Jacobs, Founder and EP at Friend.
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