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Not Normal launches operations in Brazil
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Production Company Not Normal continues to strengthen its position in The Americas.
Not Normal, the multicultural production company headquartered in the USA, announces the start of its operations in Brazil, a strategic step that reinforces its commitment to the continent and the cultural richness of the country.
The production company will be part of the Landscape ecosystem as a local partner through the LanscapeAPI platform, which provides the necessary support to operate 100% as a Brazilian production company.
"Our collaboration with Landscape was a mutual meeting; both companies were interested in each other’s work characteristics, and it turned out to be a perfect match. We have complete trust in them and their model. Their credentials are extensive, which gives us the confidence to operate firmly in the Brazilian territory," comments Jose Luis Cabruja, co-founder of Not Normal.
"The Brazilian market is extremely interesting due to its size, culture, and high level of creativity and productivity. Brazil has become a strategic regional hub for agencies that operate for both the local market and global brands, aligning with what we believe. Not Normal has great potential to tackle projects with these characteristics, as we are strategically present across the entire American continent", adds Lucas Murillo, partner and director of Not Normal.
Federico Calabia joins the team as an executive producer with over 15 years of experience in the Brazilian market, commenting: "Brazil is one of the most important and complex advertising markets in Latin America, highly competitive, dynamic, and recognised for its creativity and ability to produce trendsetting campaigns. Having a local base will allow us to offer solutions that are closer and aligned to our clients' needs in this country, while maintaining our multicultural DNA"
This news marks an important step for the production company, which is already working with Gut São Paulo for Mercado Livre and Apple. Not Normal was awarded Best Producer in the United States at Ojo de Iberoamerica 2023 and Best Producer at FIAP 2023, in addition to winning four Cannes Lions and awards at LIA and Clio. Agencies that have collaborated with Not Normal include WPP, Wieden + Kennedy, Leo Burnett, Alma, Gut, Monks, BBDO, Ogilvy, Conil, Droga5, and clients like Coca Cola, Ebay, McDonald's, Cerveza Corona, Ford, Toyota, Adidas, Nike, Mercado Libre, KFC, Budweiser, among others.
Among the directors available in the Brazilian market are Ari Evasio and Lucas Murillo, co-founder and partner of the production company, Jimmy Fernández, Cele Lois, Fran Paparella, Bad Hombres, Sofi Poncini, Maxim, Rotem Solomon, among others, covering various segments and categories.
The opening of the office in São Paulo reinforces Not Normal's growing position as one of the most innovative production companies on the continent, with offices in the United States, Mexico, Colombia, Argentina, Chile, and Spain. With a unique creative approach, the production company has adeptly adapted to different cultural realities, allowing it to offer products that authentically connect with audiences across various countries. The opening in Brazil has generated great enthusiasm among the producers, who now add the country to their network of operations.
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