Doechii’s nostalgic narrative
The American singer-songwriter and rapper gets deep in a 90s-sitcom-inspired promo for her track Denial Is A River.
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Credits
powered by
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- Production Company LOTUMN
- Director James Mackel
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Credits
powered by
- Production Company LOTUMN
- Director James Mackel
- Editing Rock Paper Scissors
- Color Company 3/Los Angeles
- Director Carlos Acosta
- Executive Producer Autumn Maschi
- Executive Producer Loris Russier
- Executive Producer Autumn Maschi
- Executive Producer Anthony Top Dawg Tiffith
- Production Designer Hensel Martinez
- DP Nico Aguilar
- Editor Sebastian Zotoff
- Producer Aymi Sanchez
- Colorist Bryan Smaller
- Sound Joe McGill
Credits
powered by
- Production Company LOTUMN
- Director James Mackel
- Editing Rock Paper Scissors
- Color Company 3/Los Angeles
- Director Carlos Acosta
- Executive Producer Autumn Maschi
- Executive Producer Loris Russier
- Executive Producer Autumn Maschi
- Executive Producer Anthony Top Dawg Tiffith
- Production Designer Hensel Martinez
- DP Nico Aguilar
- Editor Sebastian Zotoff
- Producer Aymi Sanchez
- Colorist Bryan Smaller
- Sound Joe McGill
Co-directed by Carlos Acosta and James Mackel through LOTUMN for American rapper Doechii’s new track, Denial Is A River, this punchy promo blends 90s sitcom nostalgia with impactful and personal storytelling.
Opening with a simplistic, grainy shot reminiscent of TV shows of the past, the film sees the rapper relaying a darkly comedic story about her personal life and the evolution of her music career, while a motley crew of characters join her on set to play out the events in her lyrics.
Midway, the film seamlessly transitions from lo-fi shots to cinematic storytelling, as Doechii grapples with her insecurities in a playful back-and-forth conversation with an unseen narrator. The promo is an energetic fusion of visual throwbacks, cleverly choreographed scenes and an endearing balance of humour and emotional vulnerability from the artist.
