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O2 – Dua Lipa at Wembley Stadium

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Fresh from rocking the Pyramid Stage at Glasto, Dua Lipa has announced her 2025 Wembley appearances with a strutting stunner of a spot for O2.

Bringing back the distinctive Walk campaigns of old (previously featuring the likes of Ed Sheeran, Beyoncé, Coldplay, Lady Gaga, and Foo Fighters), the latest ad from VCCP sees Ms Lipa take a stroll through a quintessential British seaside town, replete with ice cream, fish and chips, and Pearly Kings.

Shot via the agency's global content creation studio Girl&Bear, working with director Daniel Wolfe and Love Song, the postcard-prompting film feels like a motion Martin Parr photograph; basking in the nation's eccentricities with a knowing wink.

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