ZIJkant shows that crime does pay
Women get locked up on purpose in Lionel Goldstein’s hilarious spot for Equal Pay Day, highlighting the one place where the gender pay gap doesn’t exist: prison.
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Credits
View on- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
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Credits
View on- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production CZAR Brussels
- Color Crabsalad
- Sound Senstudio
- Partner/CEO Jens Mortier
- Partner/Executive Creative Director Joost Berends
- Partner/Design Director Philippe De Ceuster
- Creative Nicolas Gaspart
- Creative Frederic Delouvroy
- Head Of Production Charlotte Coddens
- Producer Manoe Delissen
- Executive Producer Eurydice Gysel
- Producer Maarten De Sutter
- Creative/Writer Lionel Goldstein
- Art Director Tanker
- DP Grimm Vandekerckhove
- Editor Manu Van Hove
- Post Producer Bieke De Keersmaecker
- Colorist Laurens Orij
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Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production CZAR Brussels
- Color Crabsalad
- Sound Senstudio
- Partner/CEO Jens Mortier
- Partner/Executive Creative Director Joost Berends
- Partner/Design Director Philippe De Ceuster
- Creative Nicolas Gaspart
- Creative Frederic Delouvroy
- Head Of Production Charlotte Coddens
- Producer Manoe Delissen
- Executive Producer Eurydice Gysel
- Producer Maarten De Sutter
- Creative/Writer Lionel Goldstein
- Art Director Tanker
- DP Grimm Vandekerckhove
- Editor Manu Van Hove
- Post Producer Bieke De Keersmaecker
- Colorist Laurens Orij
If you’re a woman looking for equal pay, this comedic film directed by Lionel Goldstein through CZAR Brussels suggests that prison might actually be the perfect place to head.
Created by Mortierbrigade for progressive women’s movement ZIJkant, which has organised Equal Pay Day for the 22nd time, the fantastically deadpan campaign sees ordinary women going to absurd lengths to get themselves a taste of equal pay - even if that means getting locked up.
From stealing fish to taking credit for a bank robbery, a cast of wonderfully unhinged women pile into the back of a police van where they celebrate their incarceration, delighted that behind bars they’ll finally receive the same pay as men for their labour.
