Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
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Credits
View on- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
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Unlock full credits and more with a shots membership
Credits
View on- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Editing Final Cut/London
- Editor Ed Cheesman
- Post Production RASCAL
- Sound Design Tone Audio
- Chief Creative Officer Algy Sharman
- Creative Director/Copywriter Rory Robinson
- Head of Production (HP) Claudio Gorini
- Design Creative Director Jasneel Nagi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Editing Final Cut/London
- Editor Ed Cheesman
- Post Production RASCAL
- Sound Design Tone Audio
- Chief Creative Officer Algy Sharman
- Creative Director/Copywriter Rory Robinson
- Head of Production (HP) Claudio Gorini
- Design Creative Director Jasneel Nagi
Created by London agency Joint for Fridge Raiders, this hilarious hero film directed by Traktor through Stink, finds our two heroes pushed to their limits by such travails as losing their sled, dogs and even specialist snow slacks while traversing the icy wilds.
Despite their frozen assets and other Antarctic antics when one of the plucky explorers remembers the Fridge Raiders in his pocket they realise a spot of Chicken for the Road will spur them on to with even more gusto.
The new platform for Pilgrim’s snacking brand, marks the first major campaign since Joint’s appointment in July 2025.
