Jeep’s silent witness
This captivating campaign for the brand’s Cherokee Hybrid features wildlife photographer Patricia Homonylo whose work is aided by a quiet car.
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Credits
View on- Agency Publicis Toronto
- Production Company ThePub Production
- Director Reid Marshall & Cameron Marshall
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Credits
View on- Agency Publicis Toronto
- Production Company ThePub Production
- Director Reid Marshall & Cameron Marshall
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis Toronto
- Production Company ThePub Production
- Director Reid Marshall & Cameron Marshall
Created by Publicis Canada in partnership with the multi award-winning conservation photojournalist Patricia Homonylo, the print and video campaign displays how valuable silence is while shooting in the wild.
Directed by Reid and Cameron Marshall, through The Pub, the elegant monochrome hero film follows Homonylo as she quietly immerses herself in a snowy Canadian wilderness, to capture such cute critters as a red fox, a lynx, a wise owl and an uncharacteristically attractive crow.
The film reflects her practice that emphasises presence over proximity. “It hasn’t been about getting close enough. It’s about being quiet enough,” she explains. “If I’m silent, if I’m still, animals will come closer.”
